The company says it received more than 6,500 responses in that period, and also consulted with several academics and civic organizations. Back in October, it announced Tuesday’s changes in a draft post and invited the public to take a survey regarding the proposed rules, or to tweet their feedback. Twitter has been working on updates to its manipulated media policy for some time. A spokesperson for Twitter said the new rules will not be applied retroactively - so Trump’s tweet sharing the doctored video won’t be labeled as such for now. President Donald Trump went on to retweet one of the doctored videos of Pelosi, which currently has racked up around 90,000 “Likes.” On a press call on Thursday, Twitter’s head of site integrity, Yoel Roth, said “at minimum” it would label the Pelosi video, and depending on what the tweet sharing the video says, the company might choose to take down specific tweets. Twitter was comparatively the most permissive, letting tweets containing the video stand without any intervention. The company also added links to vetted content that explained that the video was manipulated. Facebook eventually placed a warning label on the video for users who shared it. In May, YouTube removed the controversial Pelosi video, although it continued to gain traction on other platforms, causing right-wing cable news pundits to question Pelosi’s mental health and fitness to serve office. The changes Twitter and others have announced are a long time coming. Twitter and other companies’ increasingly tougher rules on the topic are in part a response to these fears, particularly ahead of the 2020 presidential elections. Beyond the Pelosi example, political deepfakes have become a concern for US lawmakers and other government officials, who warn that they could be used by malicious actors to undermine US democracy and influence elections. Under the new rules, Twitter says in the future, it would at minimum label the videos like the ones of Pelosi and Biden as manipulated, since their speech was deceptively altered. Similarly, a clip of former Vice President Joe Biden went viral online that was misleadingly edited to make it falsely appear he was making racist remarks. One of the most famous examples so far is from May, when a doctored video of House Speaker Nancy Pelosi went viral on social media platforms, including Twitter, that slowed down her speech to make her seem inebriated. These videos are already in violation of Twitter’s longstanding nonconsensual nudity policy.īut a different kind of manipulated media posted on social platforms has been causing controversy of late: deceptively edited videos of prominent politicians. The vast majority (according to a recent study, about 96 percent) of deepfakes are nonconsensual pornographic material, often altering images of women without their permission to show them participating in sexual acts. Twitter is the latest social media company, along with Facebook, YouTube, and Reddit, to restrict increasingly controversial “deepfakes” and other kinds of manipulated media in recent months on their platforms. The changes will go into effect on March 5. Under the new rules, Twitter will remove this kind of media if the company finds it likely to cause serious harm - such as content that threatens people’s physical safety or could cause “widespread civil unrest.” If Twitter doesn’t think manipulated media posts are likely to cause harm, it may still label the tweets as containing manipulated media, warn users who try to share them, and deprioritize the content in users’ feeds. In a blog post, Twitter announced changes to the company’s synthetic and manipulated media policy, which it defines as any photo, audio, or video that’s been “significantly altered or fabricated” to mislead people or change the original meaning of the content. On Tuesday, Twitter announced changes to its policy around posts that are deceptively manipulated - including “deepfakes,” or AI-altered videos that distort reality - ahead of the 2020 elections.
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